WMG is an online casino software provider that specializes in the Italian market. Formed as a partnership between two other gaming industry firms, they have been an important player in the national video lottery terminal market, and have more recently made a move into the world of Internet slot machines.
So far, the company has produced a small collection of slots content – some of which is based on previous games they produced for VLTs – that has been released exclusively to Italian iGaming sites. Their creations have almost a childish look to them, giving them very much a casual games feel that might make them ideal for attracting non-traditional players.
The studio has not only developed their own games, but also a platform on which to provide them. This means that WMG can help operators integrate a wide variety of games into their websites. While this is hardly one of the major household names in the gaming industry, this is a firm that can definitely add a solid amount of value to any Italian site.
A Child of Two Industry Veterans
WMG began in 2009 when members of MAG Elettronica wanted to begin working on VLT games and systems. Formed in 1994, MAG Elettronica is a company that focused on manufacturing and designing entertainment and gaming machines. They partnered with CMS Gaming, another group that had decades of experience in developing the hardware and software behind amusement machines. The two suppliers agreed that they had an interest in getting into Italy’s VLT market, and so combined their skills to create a joint venture: the developer that is now known as WMG.
Since it was founded, this studio has produced not only slots-like games for these terminals, but has created a couple of different cabinet designs themselves: the iLeo and the Galileo, both of which feature touch screen functionality and high-quality construction. The company has become the only one to be certified by SOGEI through the government agency’s laboratories. In addition, they have developed two different apps that provide play for free versions of two of their slots (Criss Cross and Cash Bunny) that are available both in the Apple App Store and on Google Play for Android.