Betting on Red
Red7 was founded in 2011 as a small, privately owned company based in Bristol, UK. In the years since then, they have worked with a variety of major partners in a number of different ways, offering a diverse selection of products and services across the iGaming industry.
For instance, one of the group’s most popular services is converting older Flash or land-based casino games into HTML5. Such conversions are important in the modern iGaming landscape, as support for Flash is decreasing at the same time that the flexibility of HTML5 has allowed operators to offer their games and apps across all major desktop and mobile platforms at once, without separate development timelines for each. The company has also worked on integrating games and apps with a number of third party platforms over the years.
Another interesting area of focus for this studio is the creation of sports apps for a number of online bookmakers. These include live scoreboards that allow bettors to track what’s going on in a game or match in real time, as well as messenger apps and prediction games. Some of these creations have even won awards from eGaming Review in the past.
All told, these offerings have led to a number of very impressive partnerships throughout the Internet gaming world. Just a few of the more notable brands that Red7 has worked with include William Hill, bwin.party, and betfair. They’ve also put their games on some of the most popular platforms in the industry, such as OpenBet and Quickfire. It's a small, but impressive range, but if you want to explore games from much larger developers, take at look at our free Ainsworth slots, or check out the extensive portfolio of Merkur slots on these pages.
The Red7 gaming portfolio begins with a collection of online slot machines, which explore a great range of themes. Some of these themes are truly creative ones that we haven’t seen from other providers, making this a somewhat unique (and often weird) library for players to experience. All of these machines offer five reels of action, along with feature rich gameplay that strives to always keep things exciting.
For instance, the Dragon vs. Unicorn slot machine takes two of the most popular fantasy creatures in existence and pits them against each other in a cartoonish battle that’s more Saturday morning cartoon than Lord of the Rings epic. Meanwhile, Dinoworld takes players through a much less dangerous (and much more whimsical) version of Jurassic World. On the topic of movie-themed games, Red7 have a number of branded titles in their range, including the official Gremlins slot machine.
Our personal favorite might just be Jelly Bear Athletics, a slot machine themed around sports that takes the classic sugary snack of gummi bears, and decides to pit them in a series of Olympic sporting events – even if they aren’t particularly well-suited to their jellied physiques. These and other games are engaging, entertaining, and just plain fun, providing a lot of replay value despite the small quantity of slots available.
Each comes with a rich variety of extra features, such as wild symbols, free games and more. Be sure to read the slot paytables before you play, to see what extra treats are in store for you.
The Red7 table games portfolio consists of five games, most of which feature Macau branding. The Asian flavor goes beyond the artwork, however, as the game selection is also tilted towards the type of games you might see in the Chinese gambling hub. For instance, both baccarat and sic bo are offered as a part of this selection. There are also two other games that are well-known internationally: European roulette and the classic big wheel.
The most interesting title in this part of the library is Colors Triple Wheel. It’s kind of like a three-wheel roulette game, only with colors on the wheels instead of numbers. Players can make a variety of different color-based bets, such as predicting that one particular color will show up on at least one wheel, or that multiples will appear on the next spin.
Instant Win Games
Red7 has also produced a number of scratch cards and other instant win games that are included in their gaming library. First, there are four scratch card titles that feature somewhat standard gameplay: players are asked to reveal nine segments of a ticket in a 3×3 grid, winning prizes if they find three of the same symbol. What’s interesting is the fact that bigger rewards are available not just by finding more valuable icons, but also for hitting four of a kind, something we haven’t seen much of in this genre before. There is also a single keno offering that allows players to pick up to 15 spots and includes bonus features that can provide additional rewards.
Paint the Town Red
Red7 may not be a particularly large company, but it has definitely made a major impact on the UK gaming market. Thanks to their versatility, they’ve not only gotten their games out into the market on a variety of different software platforms, but they’ve also made themselves an indispensable partner for some of the most prestigious operators and developers in the industry.
You can play across their range at some of the biggest sites in the business, where you'll also find games from many other developers, and a wide selection of deposit options. You can even play Red7 games at some of the best Bitcoin casinos online.
From creating apps to porting games over to the HTML5 format, there’s no limit to what this collection of programmers and artists can provide. But while this is a name that will be more familiar to industry insiders, players should also keep an eye out for their slot machines, which are some of the most creative and entertaining titles we’ve seen in a long time.