The RRG Story
With over 40 employees on their books, Red Rake Gaming are a medium-sized enterprise whose games enjoy a daily audience of thousands and daily spins numbering into the millions – 5,000,000 is the number the company quotes. That’s more than 50 spins a second, meaning that at any given moment in time, more than 50 people are playing RRG slots and other casino games.
The Spanish speaking market might be the one RRG knows best, but the firm’s games have been translated into a dozen languages including Italian, French, Russian and Japanese. With years in the business, RRG have had ample time in which to roll out multiple translations of their software as they’ve signed partnerships with new clients in overseas markets.
Today, operators can choose from over 50 slots plus a selection of video bingo and video poker games along with one blackjack and roulette title apiece. That’s more than enough games to start a mini casino. In addition, RRG adds 15 new games to its stable every single year.
While the bulk of RRG’s business is B2B, primarily selling their wares to casino operators, they’ve also made inroads into the growing social gaming market. The concept here is much the same in terms of the type of games that are available, including slots.
What’s different is the platforms they’re typically designed for and the purpose of their release. slots games are made to be played for money, pure and simple, with existing gamblers the prime consumers.
With social gaming, titles are typically free to play, with the view to brand building and ultimately generating new business. Casinos and other iGaming operators will commission or purchase such games to appear on their social pages including Facebook, where the fun, informal nature of these games entices casual players with time to kill and a desire to be entertained. Later, they can be converted into casino customers, where they can spin the reels alongside Shuffle Master slots, Alchemy Gaming slots, or those from many other popular studios.
Our Slots and Our Vegas are two social-gaming operators RRG have developed games for. Their software has also appeared on the Japanese Yahoo! Mobage and Russia’s Vkontakte VK and Odnoklassniki OK. Additionally, the Spanish company have adapted games for the Google Play, Amazon and iTunes stores.
From Spain to the World
With users in over 100 countries, it would be fair to say that Red Rake Gaming have made it. From their Valencian base on the east coast of Spain, the company has seen its software adopted by casinos and other major betting businesses across North America, South America, Russia, Europe and other place.
On the firm’s website, a heat map shows the areas where their market share is greatest. The US, Brazil and Scandinavia are all prime territories for RRG releases. Their games aren’t just destined for virtual casinos, incidentally: they’ve also shown up in a good number of land-based betting premises.
One of the reasons why RRG have prospered, aside from the quality of the games themselves, is their versatility. In addition to working in-browser, Red Rake Gaming has released slots that work on Android, iOS, Facebook and other social channels. Whatever device you use, there’s a selection of Red Rake Gaming titles that will be compatible with it.
RRG chalk much of their success down the quality of the games themselves, and these are online slots with innovative features, carefully constructed game mechanics and well balanced mathematics combining to make for an immersive and enjoyable gaming experience.
Games, Games, Games
Regardless of the category an RRG game is destined for, there are certain characteristics that will remain unchanged. One of these is the graphics, a strong suit of the Valencian developer. The graphics, animations and sound effects that feature in their games are all top drawer. These are the elements of a game that players will be first to spot and to praise if they’re done well.
There’s more to a good slot than pretty pictures and cool effects however. For the game to prove successful, the mathematics need to have been set just right, including volatility of a sort that encourages repeat visits from punters.
Red Rake Gaming have spent some time tweaking the mathematics that control their slots, before settling on an RTP of anywhere from 92-96%. They’ve found that this is the sweet spot that maximises player retention while still enabling operators to turn a profit.
The themes to be found in RRG’s slots are as bombastic as those to be found throughout the industry as a whole. Egyptian themed games rub shoulders with vampire titles and mystical adventures feature strongly.
Among the company’s most popular games are Heidi of Oktoberfest, Siberian Wolf (which has done well in the Russian market funnily enough) and Riches of Camelot. There are also a few retro slots, replete with bells and fruit, with such names as 777 Colors and Respins & Diamonds.
One of Red Rake Gaming’s favourite tricks is to take classic fairy tales and to repackage them as all-action slots. Titles they’ve successfully released in this manner include Little Red Riding Hood and Hansel & Gretel. The Spaniards have cannily developed slots that will appeal to player in all the major markets they’ve tapped into.
Thus, you’ll find a smattering of games with Asian themes along with New York, Hollywood and outer space, the latter presumably just in case they ever set up a casino on the moon.
Bingo continues to be popular across Europe, and RRG’s video bingo software captures all the elements that have made the lottery game so popular. Features such as extra balls add to the excitement, giving players increased ways to win and revamping the tried and tested 70 and 90-ball formats.
Bonuses and mini games are all part of the package with Red Rake Gaming’s video bingo series. Games include The Gold of Poseidon, The Park of Zoltan, Haunted House and Planet 67.
Red Rake Gaming in Conclusion
Red Rake Gaming has developed some excellent slots, video poker and video bingo games. It’s no fluke that the Spanish company’s games have been exported globally and that their slots see millions of spins a day.
Everything they seem to do they do well, with clever mathematics combined with awesome graphics and animations. No wonder they’re raking it in.