The FanDuel Group announced that it is partnering with the company Mischief @ No Fixed Address for its creative agency of record. Soon, FanDuel Casino will showcase a different style of advertising as the operator looks to expand more throughout the US.
Currently, it’s active in the NJ gambling market, as well as three others. FanDuel Casino also previously launched in Pennsylvania, Michigan, and West Virginia.
The timing of this announcement aligns with several other markets in the country looking to legalize online casino betting. States like New York are working on passing bills to allow their residents to finally start using mobile casino apps.
Mischief is regarded as one of the best creative agencies out there that doesn’t always follow the norm. It won multiple awards in 2022 for its innovations and stands by pushing the limits. Mischief claims the following:
“We make work that creates a stir. Because we believe the riskiest thing a brand can do is be ignorable.”
FanDuel adds Mischief as creative group
With more states hopefully adding online casino betting in the near future, FanDuel likely intends to release its product in as many places as possible. To front this expansion, the operator chose to utilize Mischief @ No Fixed Address for a different type of campaign going forward.
FanDuel Group VP of Casino Brand Strategy, Daniele Phillips, discussed how the online casino provider wants to stand out above its competitors. Phillips said:
“We’re entering uncharted territory as more and more states begin to welcome online casinos. And as FanDuel Casino introduces and acquaints itself to people across North America, we want to do it in an unexpected way that is so distant from category conventions. This is a sector ripe for disruption. So, it’s only fitting that our agency partner specializes in blowing stuff up. Mischief is the leader of disruption and strategically powerful ideas which have proven to move business time and time again. We can’t wait to make an impact together.”
For those in New Jersey who don’t take advantage of FanDuel’s online casino, it’s a quality option. It offers hundreds of different titles, covering all of the most popular casino game categories.
FanDuel NJ showcases a variety of slots, blackjack, roulette, video poker, baccarat, live dealer, and progressive jackpot games. The standalone casino product launched in NJ this time last year.
FanDuel Casino prepares for the future
With Mischief and FanDuel’s first movement together scheduled for later on in the year, there is a likely demographic they’ll attempt to appeal to. Something that may surprise some is that FanDuel Casino is used equally by both men and women.
As opposed to mostly men betting with the operator’s sportsbook platform, its casino app sees a 50/50 split with the female population. This aspect certainly benefits FanDuel as it launches in additional states. It should also help Mischief, creating different avenues for the ad agency to try to acquire more FanDuel customers.
The Co-Founder and CCO at Mischief, Greg Hahn, talked about the company’s future outlook with its new associate. Hahn said:
“We’re looking forward to creating an unmistakable edge for FanDuel Casino. The FanDuel team are our kind of people: savvy, strategic, and up for rocking the boat. We’re really excited to be partnering.”
Those located in NJ can download FanDuel today to either their iOS or Android mobile device.
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